Backlink Strategy

For years, HARO (Help a Reporter Out) was one of the most popular ways for businesses, marketers, founders, and SEO professionals to connect with journalists and earn editorial backlinks. The …

Building backlinks doesn’t always mean starting with a completely cold prospect. In fact, some of the best opportunities may already be sitting across the web. A website may have mentioned …

When it comes to building backlinks, two strategies are discussed again and again: link inserts and guest posts. Both can help you earn relevant mentions from other websites, but they …